Alta Mihartescu is an interdisciplinary brand strategist and creative leader specializing in brand architecture, portfolio strategy, and enterprise brand governance. She helps complex organizations make coherent brand decisions across multiple lines of business, aligning brand structure, positioning, and customer experience with growth priorities, competitive dynamics, and evolving consumer expectations. With leadership experience across fintech and media Alta brings a systems-thinking approach that connects brand, product, content, and organizational change into scalable frameworks that drive trust, differentiation, and long-term enterprise value. She is particularly interested in how AI is reshaping brand architecture, governance, personalization, and risk management, and how organizations can build adaptable brand systems that remain coherent, human-centered, and strategically relevant in periods of rapid transformation.

MONEYTALK WEALTH
MONEYTALK DIY
Digital Financial Magazine
GLOBAL TV
Broadcast Brand Development
NATIONAL GEOGRAPHIC
Broadcast Brand Development
HISTORY TV
Broadcast Brand Development
FIRE & ICE
TD GoalAssist campaign
STORM HUNTERS
TV Show Brand Creation and Development
CMT TV brand development
CADILLAC EXPERIENCE
Web Campaign
ZONE TV show brand development
Brand development for ZONE tv show block on YTV while I was leading the graphics automation department at Corus Entertainment. Our mandate was to implement the brand into the on-air and post-production workflow in the most efficient way while making sure the brand is not compromised in any ways. Creative Direction: Vince Robles Brand Development | Automation: Alta Mihartescu Credits: Corus Entertainment VizRT, Premiere, VB script, Javascript, Trio, Multichannel
TREEHOUSE TV brand development
Brand development for Treehouse TV while I was leading the graphics automation department at Corus Entertainment. Our mandate was to implement the brand into the on-air and post-production workflow in the most efficient way while making sure the brand is not compromised in any ways. Creative Direction: Vince Robles Brand Development | Automation: Alta Mihartescu Credits: Corus Entertainment VizRT, Premiere, VB script, Javascript, Trio, Multichannel
GHOSTLY WINGS card game
Personal project inspired by the card game "Magic The Gathering". Art Direction | Illustration: Alta Mihartescu Photoshop
TELETOON automated lineup
Automated graphic element for Teletoon TV to play on air during the Camp Teletoon campaign. Creative Direction: Vince Robles, Motion Design | Automation: Alta Mihartescu Credits: Corus Entertainment VizRT, Photoshop, VB scripting, Multichannel
FORCE OF NATURE TV show
Force of Nature TV show branding. Creative Direction | Motion Design: Alta Mihartescu Producer | Edit: David Gallagher Credits: The Weather Network TV Photoshop, After Effects
THE WEATHER NETWORK feedback promo
The requirement was to create a feedback promo for The Weather Network TV integrated with the existing brand. Creative Direction | Motion Design | Graphic Design: Alta Mihartescu Producer: Karina Sinclair Photoshop, After Effects, Premiere
WEATHER HISTORY brand development
Weather History TV Show branding. The requirement was to create a logo with an animated version for the open of the show. Creative Direction | Motion Design: Alta Mihartescu Producer: B.J. Stewart Credits: The Weather Network TV Photoshop, After Effects, Premiere
KISS TV station ids
KISS TV station ids. Creative Direction: SafeFrame Animation Direction | Character Animation: Alta Mihartescu Credits: Kiss TV, Romania 3DS Max, Character Animator, Photoshop
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